Etihad Guest and FARFETCH partner to reward members who shop the latest trends

17 March 2021, 12:10 PM
Etihad Guest and FARFETCH partner to reward members who shop the latest trends

Abu Dhabi, United Arab Emirates – Etihad Guest, the award-winning loyalty programme of Etihad Airways, to announce a new partnership with FARFETCH, the leading global platform for the luxury industry. This partnership allows members to earn and spend miles while shopping online. Members will have a variety of lifestyle benefits including early access to discounts and the latest seasonal edits.

To earn and spend miles, shoppers will need to download the Etihad Guest app, an all-new way of experiencing loyalty, and register up to five of their Visa payment cards issued in the UAE. Shoppers can then use any of those linked cards on to earn and spend miles.

Kim Hardaker, Head of Loyalty & Partnerships, Etihad Airways, said: “Fashion continues to be a key pillar of our lifestyle partnerships. As more members are shopping online for the latest fashion trends, we want to offer them the choice to collect Etihad Guest Miles for their next dream holiday or staycation, or shop with FARFETCH”.

Shoppers will earn one Etihad Guest Mile and one Tier Mile for every AED 3 spent. Alternatively, members can choose to spend their miles on transactions with FARFETCH and still earn one Tier Mile for every AED 3 spent, making it simpler to achieve their next Etihad Guest Tier status without having to book a flight.

Edward Sabbagh, Managing Director at FARFETCH Middle East, said: “We are very excited to announce this partnership with Etihad Airways. To be associated with one of the biggest carriers in the country and internationally is an honour for us and we look forward to seeing how our partnership evolves.”

For a limited time, all Etihad Guest Members worldwide will earn USD 30 or USD 60 cashback when spending USD 300 or USD 500 respectively with FARFETCH. Through this partnership, Etihad Guest members can shop worldwide and enjoy exclusive benefits from the comfort of their own home.

The partnership is paving the way for future collaborations and exciting offers and marks a unique opportunity for FARFETCH and Etihad to partner across relevant cultural and fashion moments regionally and globally. Members can enjoy many benefits by linking up to five Visa cards in the Etihad Guest app and spending on FARFETCH app or website.


FARFETCH Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries with items from more than 50 countries and over 1,200 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. FARFETCH’s additional businesses include FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities; Browns and Stadium Goods, which offer luxury products to consumers; and New Guards, a platform for the development of global fashion brands. FARFETCH also invests in innovations such as its Store of the Future augmented retail solution, and develops key technologies, business solutions, and services for the luxury fashion industry.

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