Abu Dhabi, United Arab Emirates – Etihad Airways, the national airline of the United Arab Emirates, and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) are taking Jeddah residents on an immersive tour of Abu Dhabi across VOX Cinemas using 3D projection mapping. This is the first time this technology is being utilised to promote a destination in the Kingdom of Saudi Arabia, and the wider Middle East region.
This month, projection mapping
will turn VOX cinemas into a theatrical stage to provide viewers with a
simulated first person experience of what it’s like flying with Etihad Airways
to Abu Dhabi.
Tim Burnell, Etihad Airways
Vice President Marketing, said: “Abu Dhabi is a dynamic capital with a wealth
of exciting opportunities to offer every type of traveller. We are delighted
that today’s technology can showcase what our airline and capital has to offer,
by bringing the experience to them, making them feel like they are actually
Viewers will board an Etihad aircraft and walk around the Business cabin
before being transported to world-famous leisure attractions including Ferrari
World Abu Dhabi, Yas Waterworld and to Warner Bros. World Abu Dhabi, where
famous cartoon and comic characters such as Bugs Bunny and Batman will interact
with the audience.
The journey continues to a mangrove forest, followed by miles of beautiful white
sand beaches and a live cooking demonstration, before closing on Abu Dhabi’s