Abu Dhabi, United Arab Emirates – Etihad Airways has enhanced its upgrade system, enabling customers to now use Etihad Guest Miles as a form of payment to bid for a premium seat in a higher cabin.
The new function will give customers the
choice to bid on their upgrades using miles in addition to the existing credit
card option. Guests will be able to see real-time notifications of their bid
displayed on their screen, allowing two or more individual bids at the same
time. Regular email and SMS updates will also be sent to notify them of the
status of their bid.
Jamal Al Awadhi, Etihad Airways Vice President of
Products & Guest Experience, said: “Etihad Guest members are important to
us and offering them a new opportunity to redeem their earned miles is a sign
of our commitment to them. Our customer experience philosophy is centered
around choice and how our guests choose to enhance their journey with us.”
Etihad Guest members will receive an
email invitation to bid for a one-cabin upgrade seven days prior to their
flight, or they can visit the etihad.com ‘Manage Your Booking’ page, or etihadguest.com.
The auction will take place from 48 to
six hours prior to their flight’s departure. Once the auction closes, the
successful winner will be notified immediately.
Bidding guests are encouraged to still
check-in online up to 48 hours prior to departure on the Etihad Airways Mobile
App or on etihad.com
via the Self Service Hub, as the optimised system will still process successful
upgrades. If an upgrade offer is accepted, a new boarding pass will
automatically be available on the Etihad Airways Mobile App or will be provided
Future enhancements will enable Etihad
Guest members to bid with their miles on Neighbour-Free seats as well as
allowing guests to combine cash and miles for bidding.
Etihad Airways has been offering guests bidding
upgrades since 2012.