Abu Dhabi, United Arab Emirates: Etihad Airways, the national airline of the UAE, and Aldar Properties PJSC (‘Aldar’), Abu Dhabi's leading listed property development, investment and management company, have entered into a historic partnership that brings benefits to UAE-based Etihad Guest members and shoppers in the UAE’s capital.
Through this exclusive agreement Etihad Guest members can now earn and spend their Etihad Guest Miles on purchases made with their Visa cards at three malls within Aldar’s retail portfolio - Yas Mall, World Trade Center Abu Dhabi (WTC) and Al Jimi Mall – collectively comprising over 650 retailers. Members will earn one Etihad Guest Mile for every AED 3 spent on purchases with their Visa cards over AED 50, or can choose to seamlessly spend their miles for transactions over AED 50, making this one of the most generous retail reward partnerships in the UAE.
In a first for the Etihad Guest programme, members can now earn Tier Miles on purchases, allowing them to elevate their Etihad Guest Tier Status, regardless of if they have chosen to earn or spend their Etihad Guest Miles. Members will earn one Tier Mile per AED 3 when using a Visa card.
While visits to malls are currently subject to restrictions due to the ongoing COVID-19 pandemic, this strategic partnership will bring benefits to customers and a boost to the Abu Dhabi economy as these protocols are eased.
Yasser Al Yousuf, Vice President Commercial Partnerships, Etihad Aviation Group, said: “We are pleased to collaborate with Aldar, one of Abu Dhabi and the UAE’s most iconic and recognisable brands, bringing more choices to our Etihad Guest members to earn and use their Miles across shopping and lifestyle, supporting Abu Dhabi as a hub for tourism, culture and world-class shopping experiences.
“Etihad Guest members can now elevate their Tier Status while shopping across Aldar Malls, even while using their Miles, which is a first of its kind offer, showing our commitment towards our loyal members during these difficult times.”
Saoud Khoory, Executive Director of Retail Asset Management at Aldar, commented: “Our exclusive partnership with a globally renowned brand such as Etihad brings a new dimension to our guest experience and increases benefits for our customers. The partnership paves the way for future collaborations with Etihad, where we will explore ways to create additional value for our customers. Rewarding and generating value for our loyal customers is the foremost objective of these initiatives, and this unique partnership helps us to achieve this aim.”
To earn and spend miles, shoppers simply connect their Visa card to their Etihad Guest mobile app. The Etihad Guest app is fitted with the new ‘Miles on the Go’ technology allowing members to earn or spend miles when they swipe their linked Visa card in any of the three Aldar Malls.
Shoppers will automatically earn miles if the transaction is over AED 50, and if the member has sufficient miles in their account, the member will be prompted via a push notification, with an offer to redeem miles for their purchase.
As restrictions ease, and the world begins to return to normal, Etihad Guest members can expect to enjoy exclusive benefits when they visit the three malls, further adding to the suite of benefits offered by the Etihad Guest programme.